"We've experienced measurable improvement in sales, business efficiency and partner engagement in the first few months of operation."
Audioboom is a podcasting platform and end-to-end solution for hosting, distributing and monetising online content. It was launched in 2013 and today has more than 4,000 users around the world including several of the world's Top 10 independent podcasts, and major partners such as Formula One Group, Associated Press, The Spectator and many more, receiving over millions of listens per month.
Audioboom needed a reliable platform that would bridge advertisers with podcasters and marketing agencies. Previously, Sales processes were conducted from a collection of spreadsheets, shared documents and paper files, and advertising space was sold on an individual basis. With only a limited view of the Sales pipeline, and offices in the US, UK, India and Australia all needing to add and access data, reporting was limited, and the data was challenging to maintain. Finally, the finance team's process was heavily manual and quite slow, needing multiple checks and reviews to confirm the exact circumstances of each sale from each order.