A place where everyone is empowered to constantly grow.


Who we are

Choosing the right CRM is an important decision for all companies, regardless of their size or where they are in their business lifecycle. Yet far too often, decisions are made without a thorough evaluation process having been completed. This is to ensure that the CRM they select is fit for purpose; not just in the short term, but can also adapt and scale in alignment with the company in the long term.

We are a European consultancy taking businesses to the next level with Salesforce solutions and implementations. Since our foundation in 2014, we have opened offices in Germany, the UK, Switzerland and Spain and built a solid successful track record in multi-cloud projects across industries, including as Financial Services, Real Estate, Transportation, Media, Health Care and more.

Our focus is on working with hyper-growth companies and supporting them to move to digital with Salesforce technology. We support businesses who are moving to Salesforce or are in the process of considering this powerful CRM. 

We are close to 60 team members with 100+ years of Salesforce experience between us. Furthermore, we are made up of entrepreneurs, founders, developers, lawyers and former ‘start-uppers’. 

We strongly believe in self-organisation and the autonomy this brings for each individual: We operate under Holacracy fundamentals, a way of working that distributes authority among all colleagues and in doing so, provides every member with the opportunity to continually develop their skills in the workplace – and in the outside world.

Our Mission

Creating an ecosystem of learning and development in which we support organisations to disrupt the way they operate

With our Team 
Early on, we decided that we wanted to create a purpose-driven enterprise where our purpose is our anchor and manifests itself in different business areas and organisational undertakings.

Our purpose helps us to bring meaningful change to the world and empowers each team member to constantly grow and invest their time and energy across EMPAUA’s various projects.

In essence, we are creating an ecosystem of learning and development in which we support organisations to disrupt their respective industries through technological and organisational innovation.

Of course, we can only do that by living what we teach and sell ourselves. That is why we strongly adopted teal practices that focus on self-management, wholeness and evolutionary purpose and gives us the tools to establish a highly flexible and sustainable organisation.

We believe that by finding purpose, we become more motivated, engaged and productive in what we do. We believe that a sense of purpose comes from within and allows us to think insightfully and enable us to grow.

With our Clients
Our promise is “to create solutions that drive your business’s success”. As a Salesforce partner with a team full of experts in their field, we provide the tools and support our clients need for their success.e design tailored and scalable solutions based on the Salesforce platform to help them build seamless processes.

We've experienced the challenges of scaling a fast-growing company first hand, which is why we believe we’re best equipped to help your company evolve. Our experienced team will be with you every step of the way to ensure you have a Salesforce solution that you can rely on.

We’re erasing the pain and frustration that go along with traditional hierarchical structures by empowering all team members to jointly shape the future of our organisation.

This is the EMPAUA tribe

Where every individual is empowered to constantly grow

EMPAUA Salesforce Partner BerlinEMPAUA Salesforce Partner
EMPAUA Salesforce Partner BerlinEMPAUA Salesforce Partner Berlin
Our Values

EMPAUA’s Values and
Guiding Principles

While our purpose "creating a world where every individual is empowered to constantly grow by disrupting the way organizations operate, while creating the leaders of tomorrow", sets the direction we are heading in. Our values and guiding principles are more tangible and influence the road we take when moving towards fulfilling it. They help us function as a team and work towards the same goals, and they represent our identity as a company.  Potential colleagues and clients alike can immediately understand what we stand for and decide whether they want to work with us - and because of shared values, cooperation is a breeze!

EMPAUA Salesforce Partner


As we do not have managers in the traditional sense at EMPAUA – people being involved in all of our tasks, assigning them to us and overlooking everything we do - we must have excellent self-management skills and strive to continuously improve them. Each of us is fully accountable for organising our workload, managing our time efficiently, and taking responsibility for our projects so that deadlines are met and clients are happy.
EMPAUA Salesforce Partner


Transparency shows the reasoning behind our actions, makes them understandable and creates trust. It also promotes the participation of everyone in the company and enables ownership and informed decision-making. Information is proactively shared - both among the team and with our clients - so everybody can act on the same knowledge base.
EMPAUA Salesforce Partner


All of our projects are delivered in a team effort, so collaboration is one of our core values. Together, we multiply our contribution: common goals and mutual support lead to bigger successes. We help each other  and reliably deliver the tasks we agreed to take over. We are dedicated to our work and want our results to be the best they can possibly be, so it is a pleasure to work with us - for our clients and our colleagues.
EMPAUA Salesforce Partner


Our team is our greatest asset. We are proud that each one of us is committed to contributing to a happy and healthy tribe. We foster open and authentic relationships within our team and highly value the power of feedback: Appreciation boosts motivation and constructive criticism helps us grow. Our clients become an extension of our team for the time we work together, and mutual respect is the basis of all our actions.

Our Story

Salesforce Consulting EMPAUA

NOV 2014

EMPAUA opens first offices in Berlin and Barcelona
Salesforce Consulting EMPAUA

SEP 2015

New office in London, UK
Salesforce Consulting EMPAUA

AUG 2016

We expanded to Madrid
Salesforce Consulting EMPAUA

FEB 2017

EMPAUA opens a new office in Zurich, Switzerland
Salesforce Consulting EMPAUA

JAN 2018

We expanded again! This time to Munich
Salesforce Consulting EMPAUA

JAN 2019

Management change
Salesforce Consulting EMPAUA


Almost 60 employees across Europe
Salesforce Consulting EMPAUA


We are just getting started
EMPAUA Salesforce Partner
Our purpose and values inspire us to deliver exceptional work to our clients and to grow and develop EMPAUA at the same time. We believe in what we do and invite other individuals and organisations to do the same.

Leadership Team

EMPAUA Salesforce PartnerSalesforce Partner EMPAUA

Steffi Kromer

Founder & Managing Director Switzerland
EMPAUA Salesforce PartnerSalesforce Partner EMPAUA

Kirk Heuser

Managing Director, UK
EMPAUA Salesforce PartnerSalesforce Partner EMPAUA

Till Klotz

EMPAUA Salesforce PartnerSalesforce Partner EMPAUA

Alexander Charles

Delivery Director, UK
EMPAUA Salesforce PartnerSalesforce Partner EMPAUA

Patrick Holder

Delivery Director, DACH
EMPAUA Salesforce PartnerSalesforce Partner EMPAUA

Rico Marder

EMPAUA Salesforce PartnerSalesforce Partner EMPAUA

Florian Evers

Managing Director, Germany
EMPAUA Salesforce PartnerSalesforce Partner EMPAUA

Rilana Maria Kühn

People & Culture Circle Lead
Meet the EMPAUA Ecosystem

Creating a world where every individual is empowered to constantly grow

The EMPAUA world is expanding through creating and incubating new businesses, which aim at disrupting old economies by using new technologies and methods of work. The goal is to impact as many people, around the world, as possible with our mindset, our culture, and our unique way of working.

To date, eight companies have been founded within EMPAUA.

EMPAUA Salesforce Partner

Strong business growth begins with the right partners

Delivering the right support for our clients' success starts with the right partners

Clients are at the heart of our business. We’ve worked with more than 14 unicorns companies in Europe and exciting enterprises from some of the fastest growing industries in the world.

See our partners

Let EMPAUA energise your business

Please tell us more about you, and we will get in contact with you very soon.
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