May 30, 2023

Salesforce Features You Didn’t Know You Needed for Your Business Until Now

EMPAUA Salesforce Partner

When it comes to managing customer relationships, Salesforce is a name that needs no introduction. With a wide array of features and functionalities designed to cater to businesses of all sizes, Salesforce has consistently been a top choice for organizations seeking to enhance their customer experience and drive growth.

However, like many other tools, Salesforce is only as effective as your ability to utilise its full capabilities.

There are many features you may not be aware of, which, when properly used, can significantly impact your business.

In this blog post, we will explore these hidden gems and see how they can help your business in key areas such as sales, marketing, and customer service.


Salesforce Sales Cloud

Salesforce's Sales Cloud is a dynamic tool that has revolutionised how companies organise and streamline their sales processes. Sales Cloud equips sales teams with the tools they need to complete transactions more quickly, nurture leads more successfully, and estimate revenue with better precision by leveraging the power of sophisticated analytics, automation, and AI-driven insights.

Sales Cloud is a game-changing solution that enables firms to remain ahead of the curve and achieve sustainable development in today's competitive environment.

Discover how Sales Cloud helps businesses to solve their problems here.

Impact on business: Increase efficiency, improve sales productivity, and enhance customer satisfaction.

  • For a speed onboarding to Sales Cloud, check our Sales Cloud Accelerator services, a unique solution designed by EMPAUA to help you cut the implementation time by up to 75%.

CRM Analytics 

Your sales team can discover insightful information and make informed decisions with the help of Einstein Analytics, an AI-powered analytics solution that is integrated into Salesforce CRM.

CRM Analytics (formerly known as Einstein Analytics) can recognise trends and unearth untapped prospects by utilising machine learning and predictive modelling, ultimately assisting you in optimising your sales approach.

Here’s a complete guide to get you started with this powerful tool.

Impact on business: Improve decision-making, find new prospects, and increase sales efficiency.

Salesforce CPQ

Salesforce CPQ is a cutting-edge quotation solution that shortens the sales cycle and makes it easier to close deals. Your sales team can quickly and accurately develop quotations, proposals, and contracts with CPQ, streamlining the entire process.

You may manage complicated pricing schemes and discount policies, ensuring that the sales team is consistently providing the best possible deal to your clients.

Check out this article about Salesforce CPQ to know what’s in it for you.

Impact on the business: Improve quotation accuracy, shorten the sales cycle, and boost revenue.


Marketing Cloud Account Engagement (Pardot) 

One of Salesforce's products, Marketing Cloud Account Engagement (formerly known as Pardot), is a powerful marketing automation tool that works well with Salesforce CRM.

You can efficiently manage your leads with Pardot while automating your email marketing campaigns and building focused landing pages. By leveraging the power of Pardot, you can nurture leads through the sales funnel, boosting conversion rates and generating more money.

Get to know more about this incredible marketing cloud tool here.

Impact on business: Streamline marketing initiatives, generate more leads, and boost conversions to benefit business.

Marketing Cloud

Salesforce's Marketing Cloud is an effective marketing automation tool. It provides businesses with a comprehensive suite of tools and capabilities to oversee and execute marketing campaigns across multiple channels.

Using Marketing Cloud, businesses can automate marketing workflows, manage customer interactions, and evaluate campaign performance to deliver tailored, targeted communications for their customers.

By leveraging Marketing Cloud's features and capabilities, businesses can streamline their marketing efforts, optimise campaign effectiveness, and ultimately achieve greater marketing success. 

Impact on business: Build stronger customer relationships, deliver more relevant and interesting marketing experiences, and increase conversions and revenue.

Customer Service

Salesforce Service Cloud

Salesforce Service Cloud is a robust customer service platform that empowers your team to provide outstanding support through a variety of channels.

Service Cloud gives your agents the tools they need to handle customer service issues more quickly and effectively, including case management, a knowledge base, and live chat. For example, companies use the Whatsapp Salesforce integration from Service Cloud in order to streamline their customer service and improve customer experience.

Impact on business: Increase loyalty, decrease response times, and boost customer satisfaction.

Salesforce mobile app

With the help of the Salesforce Mobile App, your team has access to vital CRM data whenever and wherever they need it. With the app, you can access customer service tools, examine and change customer information, monitor your sales funnel, communicate with your team through Chatter, and more.

You can boost team productivity and boost customer engagement by keeping your team linked to your CRM when they are on the go.

Impact on business: Enhance team output, increase customer satisfaction, and maintain connectivity while on the go.


Salesforce CRM is more than just a customer relationship management tool. With its extensive feature set, it can transform the way you conduct business and help you achieve your goals. Exploring and leveraging these will enable you to unlock new possibilities and grow your business.

As a Salesforce partner, we’ve worked with many different companies from various industries (N26, Oliver's Travel, Wefox, treatwell,...) and we understand what tools will be the best for your business.

Don't let these valuable tools go to waste.

Let us help you make use of the full potential of Salesforce CRM today and watch your business thrive in sales, marketing, and customer service!



Salesforce Partner EMPAUA


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