Customer Story

EMPAUA is driven by spirit, dedication and competence.

Marco Portmann, VP Finance

Salesforce Cloud Implemented

Sales Cloud & CPQ

Company Industry


Project Outcome

Automation Implementation

Technology Partner

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Headquartered in Switzerland with a production facility in Germany, TDC International AG (TDC) specialises in various speciality industrial constructions using glass-fibre reinforced plastics (GRP). TDC services a variety of industrial customers across a broad spectrum of industries, including energy infrastructure and pipeline infrastructure, electricity and gas utilities, water and wastewater, chemicals, agriculture, transportation, and many others.


TDC needed a stable platform that could handle aligning its two facilities and moving away from heavily manual spreadsheets that created little visibility. This silo set up posed many difficulties, including compiling revenue information and maintaining accurate data.

As reporting was limited, efficient project management across the entire organisation was also tricky. The goal was to remove the different Excel files and manual steps and create an automated process with stable KPI tracking.


EMPAUA designed and implemented a Sales Cloud solution combined with a CPQ component, allowing for an automated process from lead generation to invoicing.

  • The project management solution enables TDC to have an overview of all the different stakeholders involved in a project (suppliers, engineers, competitors, etc.) and in which phase the project is currently at.
  • Furthermore, TDC can now leverage a product catalogue that is standardised enough to create quotes efficiently, but still flexible enough to adapt to each customers' preference.
  • Additionally, EMPAUA established a customised invoicing component which allows customer and intercompany invoicing.
  • Besides the technical implementation, EMPAUA put great emphasis on training TDC’s employees, providing them with sufficient knowledge and autonomy about their new system.
  • The pieces of training mainly included field creation, report building, custom translations, and page layout adjustments.


  • TDC now has a secure platform to grow their business further. All the information needed for project management and execution can now efficiently be tracked despite long project cycles and can thoroughly be measured across the different entities.
  • Data is now standardised and secure, allowing for accurate forecasting and KPI tracking.
  • The Salesforce solution also provides a collaboration tool between the various departments, allowing for more significant interaction across the entire company.
“EMPAUA is driven by spirit, dedication and competence. Our collaboration developed into a true partnership with short communication channels and mutual trust. It’s the team that was the key ingredient in providing us with a fast and successful CRM implementation.”
Marco Portmann, VP Finance

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