"EMPAUA's expertise and professional approach led us to a successful integration."
INFINOX Capital is a global online foreign exchange broker based in London. The Forex Company provides online trading services to clients in the UK, EU and the rest of the world. Founded in 2009 by CEO Robert Berkeley, the company focuses on providing a premium client service alongside market-leading technology.
After becoming FCA regulated in 2009, the company has gone from strength to strength, expanding over the world and continuing to commit to providing top client service. Trading FOREX and CFD’s is high risk. Losses can exceed deposits.
As INFINOX continued their expansion around the globe, they wanted to continue communicating with their growing client base while maintaining a personal relationship. The Forex broker needed to retain and engage their existing clients, and reaching them in a structured and personalised manner was essential to do so.
They reached out to us to help plan, design and implement Marketing Cloud which would allow them to develop customer journeys, highly personalised emails and keep their client base engaged with the company’s services while adhering to a changing regulatory environment.
After a detailed scoping phase, we could fully understand INFINOX’s requirements:
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