"The implementation of Salesforce is a significant milestone for our young company. EMPAUA has accompanied the entire process competently and with commitment"
Impact Acoustic is a global leader in eco-friendly acoustic solutions for the architecture and design industry. With a focus on sustainability and innovative design, the company transforms thousands of PET bottles and other waste materials into sophisticated acoustic products. Trusted by renowned companies like Amazon and Microsoft, they offer beautiful and functional solutions that enhance productivity and well-being. Through their commitment to social responsibility and partnerships with organisations like Trash Hero, Impact Acoustic strives to make a positive impact on the environment and combat plastic pollution.
In the fast-paced industry of room acoustics, Impact Acoustic encountered a series of challenges that tested their business. However, their journey took a transformative turn, becoming a remarkable customer success story as they partnered with EMPAUA. Let's explore the hurdles they overcame together:
EMPAUA implemented a range of transformative solutions for Impact Acoustic:
First, we implemented Marketing Cloud Account Engagement Plus. With this tool, we created a website form to capture new leads and automatically assigned them to the corresponding teams for prompt follow-up. This is what is called “Lead Assignment Configuration”, where many rules were configured, directing leads to specific queues based on their type, optimising consultant focus.
With our vast experience in Salesforce Sales Cloud automation, our team optimised their system to streamlined deal and Sample Box management, replacing manual processes with automation. Additionally, we enhanced Salesforce Experience Cloud collaboration to facilitate communication on deals among agents and partners.
The new integration to the system was Mulesoft Composer Integration which improved Impact Acoustic's ERP system, enabling seamless data exchange, which also led to an improved automated Email Workflows to deliver targeted content based on the sales cycle, nurturing leads effectively.
Impact Acoustic experienced significant improvements in their operations. From streamlining sample requests and collaboration to unified sales and marketing efforts, the results included enhanced efficiency, scalability, lead visibility, and improved customer engagement. These outcomes propelled Impact Acoustic towards greater success and positioned them as a leader in their industry.
EMPAUA's support yielded impactful results for Impact Acoustic: