What CRM means and how to implement it correctly

CRM is the acronym to define Customer Relationship Management, one of the vital elements that you must consider for your business and reduce the probability of errors to a minimum.

Implementing a CRM system can present incredible value for your business.

‍From creating more engaging customer experiences to concentrating on reporting and dashboards to improve your marketing and sales decisions, it’s no wonder more SMBs are moving to CRM.

‍The right CRM system can add significant value to your business and give you the edge over competitors by intelligently managing your consumers’ information, helping your marketing team reach customers in the best manner, and boosting your sales team through transparent lead management.

There are several platforms for managing your CRM on the market. At EMPAUA, we are experts in the implementation and management of Salesforce, the number one platform in the world for these purposes.

With Salesforce, you can easily manage the key information to relate to your customers and create relationships that create impact and for a long time. One of the comparative advantages of Salesforce is that you can see and manage all your business operations in one place and see reports in real-time.

With the proper implementation of this CRM, you will increase sales efficiency, close more deals, and increase the accuracy of forecasts.

Here are 5 telltale signs that your company could benefit from Salesforce Implementation.

Lost in Excel Sheets

Some businesses are a little behind the pack and working from numerous excel sheets to organise their prospects, leads and customer information. A CRM solution will allow you to manage all of your prospects in one place and prioritise them accordingly.

Your Sales team can easily keep track of who is communicating with which customer, and see historic correspondence with particular customers, making for more efficient operations and seamless customer experience.

Too many Leads to handle

If you’re juggling leads, you might be running the risk of leads slipping through. Organise your leads more effectively, close deals and improve your sales success rates.

Trouble with Reporting

Logging data manually to produce reports is time-consuming. With a CRM, your sales team will not need to waste any time in inputting data onto spreadsheets, and can instead focus on their role as a salesperson.

You’re growing

Your company is growing, but are your current business processes able to handle the influx of new business? With a successful CRM implementation, you can scale your IT operations at the right rate to ensure your business runs at its optimum capacity.

Failing to create compelling customer experiences

The global business space is fierce. It’s of pinnacle importance that we create engaging customer experiences so that our consumers can interact with our company in the best way, make the sales and retain long-term-value customers.

With a shoddy customer experience, it’s likely that prospects will skip your offerings and go for a competitor who offers a more user-friendly experience.

Is it time to invest in a CRM?

Given the consequences that the coronavirus has brought to the global economy and how it has affected many businesses around the world, we firmly believe that it is the right time to make the change and protect your business today.

‍However, we understand if you are not convinced if Salesforce is the right platform for you. To us,  understanding the value of Salesforce and the benefits it brings to your business is important for you to make the right decision regarding your customer platform.

Let our experts guide you, hold a customised demo for your business for free and introduce you to the world's number one CRM and answer your questions in real-time.