"84% of Marketers Say Customer Expectations Are Changing Their Digital Strategy" - Is this the moment to introduce change?
Yes! The powerful tools of Salesforce will keep your business alive and accelerate growth while also allowing your people to work remotely.
Pardot, for example, is the go-to solution for companies with a deep focus on customer relationships through lead management, marketing automation and customer engagement.
"This year’s State of Marketing report, now in its seventh edition, is our largest-ever pulse check on global marketing trends, with insights from more than 8,200 respondents across 37 countries. Representative of marketing roles from the event marketer to the CMO, this survey taps into what has inspired and challenged marketers over the past year, and what they’re expecting in the times ahead.", states Salesforce.
1. Collaboration is now a top priority and challenge
2. Innovation and resilience help marketers deliver on customer demands in digital
3. More data doesn’t mean better data or smarter data decisions
4. Account-based marketing soars — with caveats
5. Marketers need relevant training to prepare for the future
Read more about this year's State of Marketing Report here
In this post, we go over an edge case that exemplifies why API names in Salesforce matter and what can happen if they are not properly used. Hint: it can easily block your deployments.
Still entering manual notes after phone calls? Our partner Aircall offers the best solution for cloud telephony with Salesforce. We can advise you on the best setup and strategy. Want to know more? Read this article and start your free trial and reach out to us for more support.
You may have heard about the Log4j2 vulnerability that has been resolved recently for the Salesforce products. To better understand the severity of this issue, It is suggested that this vulnerability has impacted almost 1 million exploits.
According to Salesforce, MFA is going to take effect on February 1, 2022. It will be required for all single-sign-on SSO logins and logins through the user interface, and you can turn it on directly in your Salesforce products or use your SSO provider’s MFA service. Read more here.
Salesforce Functions are code you can run on demand which can be useful for resource intensive processing and automation tasks which you can hand over to functions which can offer an alternative to using Heroku or additional middleware.