Since 2016, Salesforce Einstein has served hundreds of businesses as an artificial intelligence platform to power the predictions of all the company's cloud-hosted products.
Just four years after that launch, Salesforce has stated that the Bot is delivering more than 80 billion AI predictions every day, an incredibly high number compared to last October's 6.5 billion predictions.
Beyond the top-line prediction milestone announced today, Salesforce reports a 300% increase in Einstein Bot sessions since February of this year — a 680% year-over-year increase compared to 2019. That’s in addition to a 700% increase in predictions for agent assistance and service automation and a 300% increase in daily predictions for Einstein for Commerce in Q3 2020. As for Einstein for Marketing Cloud and Einstein for Sales, email and mobile personalization predictions were up 67% in Q3, and there was a 32% increase in converting prospects to buyers using Einstein Lead Scoring.
The challenge for many companies today is the disparity in data. Perhaps, all the data you collect daily in your company must coexist in different platforms, some of these can be Salesforce, ERP, data warehouses and/or log files. However, this is not one of the best practices your business should pursue if your objectives are clear. When you have all the data on one platform, you will significantly improve the entire customer experience. Einstein Analytics solves these problems!
Source: https://trailhead.salesforce.com/en/content/learn/modules/wave_analytics_basics/wave_start_surfing_the_wave According to Salesforce, "Einstein Analytics is secure, reliable, scalable and, of course, mobile! It allows all members of your organization to gain immediate access to powerful data knowledge through its intuitive point-and-click visual interface. Whether you're on a desktop browser or a mobile device, you can get the answers you need from your data to run your business. Three of its main features are:
Do you want to learn more about Einstein and its implementation? Book a free demo with our experts today!
In this post, we go over an edge case that exemplifies why API names in Salesforce matter and what can happen if they are not properly used. Hint: it can easily block your deployments.
Still entering manual notes after phone calls? Our partner Aircall offers the best solution for cloud telephony with Salesforce. We can advise you on the best setup and strategy. Want to know more? Read this article and start your free trial and reach out to us for more support.
You may have heard about the Log4j2 vulnerability that has been resolved recently for the Salesforce products. To better understand the severity of this issue, It is suggested that this vulnerability has impacted almost 1 million exploits.
According to Salesforce, MFA is going to take effect on February 1, 2022. It will be required for all single-sign-on SSO logins and logins through the user interface, and you can turn it on directly in your Salesforce products or use your SSO provider’s MFA service. Read more here.
Salesforce Functions are code you can run on demand which can be useful for resource intensive processing and automation tasks which you can hand over to functions which can offer an alternative to using Heroku or additional middleware.