April 28, 2023

How Companies Can Encourage Individuals To Get Involved in Philanthropy: The EMPAUA Case

EMPAUA Salesforce Partner

Natural disasters can strike any time, leaving behind a trail of destruction and devastation. In the aftermath of a disaster, one of the most pressing needs is to come together and support one another. At EMPAUA, we believe it's crucial for corporations to take an active role in supporting disaster relief efforts, and to encourage every employee to do so as well. 

That’s why we recently organised a silent auction to raise donations for those affected by the disastrous earthquakes in Turkey & Syria with the purpose of helping our employees to get involved in philanthropy and supporting a good cause.

A silent auction is an event at which items for sale are displayed for attendees to browse, place bids on, and purchase. However, unlike traditional auctions, there is no auctioneer present. In our case, the event was designed as a virtual charity auction. Everyone on our team was invited to raise funds themselves by donating material items or services to be put up for auction and also to place their bids and purchase these auction items. All proceeds from the silent auction were donated on an individual basis to a charity that supports the good cause specified by EMPAUA. As a result, the whole event was a triple success: not only was the whole team contributing to a good cause collectively while at the same time enjoying themselves at a casual team event, we also doubled our donation target! This incredible result is the product of the initiative of every single team member and illustrates what we can achieve when we come together as a community. 

Other Initiatives

There are many other initiatives that corporate entities can take to encourage individuals to get involved in philanthropy. Here are a few examples:

  1. Matching programs: Many companies offer to match employee donations to nonprofit organisations. This not only encourages employees to donate but also doubles the impact of their contributions.
  2. Employee volunteer programs: Companies can encourage their employees to volunteer with disaster relief organisations by offering paid time off for volunteering.
  3. Partner NPOs: Think about collaborating with approved NPOs and reevaluate in-kind donations to determine if they require anything else that you can provide. 

The Importance of Continued Support for Disaster Relief Efforts

It is important to remember that even though the momentum of disaster events may not last long in the news, the needs of those affected by disasters persist long after the initial event. As individuals and corporations, we must continue to raise awareness and provide support to affected communities, helping them to rebuild and recover. 

At EMPAUA, we believe that by creating a culture of compassion & empathy and by promoting different initiatives, corporations can play a significant role in getting individuals to become involved in disaster relief, and ultimately, creating a better world for all.


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