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July 13, 2018

The Digest: Marketing Cloud Release - July

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As Salesforce rolls out a new Marketing Cloud release full of exciting developments and features, here at EMPAUA we've gone through the release and pulled out the most exciting bits, so you don't have to.

Content & Email

Litmus preview integration

Your subscribers open your emails via a wide range of apps, with the new Litmus preview integration, you can preview your emails in across over 90 apps and email providers. The "Preview & Test" feature in Content Builder didn't have the functionality which allowed you to view emails from different email providers. You can easily connect with your litmus account and click on the icon to generate the preview.

litmus-preview

Sitecore content integration

If you're using the Sitecore CMS, gone are the days of manually uploading creatives to the platform - you can now use the connector to sync all your assets (images, documents...).The assets from Sitecore are uploaded in Sitecore and the connector will bring the images into Content Builder in a read only mode.

Domain Verification & From Address Management

In the Admin tab you can now access From Address Management. From Address Management is used with Domain Verification in Email Studio to search, filter, add, and start the verification email process for from addresses used for sending.

from-address-management

New APIs released

ResourceDescriptionPOST /messaging/v1/domainverificationCreate a record in From Address Management and trigger a verification email. .GET /messaging/v1/domainverificationRetrieve a list of verified domains for a particular account.POST/messaging/v1/domainverification/updateUpdate a record in From Address Management.POST/messaging/v1/domainverification/bulk/insertQueue a bulk insert to the From Address Management table using either an array of email addresses or a data extension and column reference.

More about email verification

Mobile Studio

Mobile Connect (SMS)

send-sms-to-de
sms-perso

AMPscript simplification

Mobile Connect is adding a ContactKey string for AMPscript. This will simplify the SMS personnalisation through your data extensions, and other data modeling elements.The %%ContactKey%% ampscript system variable

Note: it supports for both Contact Key & Subscriber Key. Discover more about the ContactKeyAMPscript feature here

Group connect

Send real time messages thanks to the the Chat Messaging API on line and Facebook Messenger.

More about the goup connect triggered messages

Mobile Push

More about the Push release

Automation

Journey Builder

journey-folders

Automation Studio

interaction-studio

Integration

Marketing Cloud Connect

Social & Ads

Advertising Studio : Linkedin support

You can now connect your company Linkedin account with Advertising Studio, allowing you to push Ads directly to Linkedin. Great for Lead Nurturing!

More about Linkedin Ads

Social Studio

More about the Social Studio release

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