As Salesforce rolls out a new Marketing Cloud release full of exciting developments and features, here at EMPAUA we've gone through the release and pulled out the most exciting bits, so you don't have to.
Your subscribers open your emails via a wide range of apps, with the new Litmus preview integration, you can preview your emails in across over 90 apps and email providers. The "Preview & Test" feature in Content Builder didn't have the functionality which allowed you to view emails from different email providers. You can easily connect with your litmus account and click on the icon to generate the preview.
If you're using the Sitecore CMS, gone are the days of manually uploading creatives to the platform - you can now use the connector to sync all your assets (images, documents...).The assets from Sitecore are uploaded in Sitecore and the connector will bring the images into Content Builder in a read only mode.
In the Admin tab you can now access From Address Management. From Address Management is used with Domain Verification in Email Studio to search, filter, add, and start the verification email process for from addresses used for sending.
ResourceDescriptionPOST /messaging/v1/domainverificationCreate a record in From Address Management and trigger a verification email. .GET /messaging/v1/domainverificationRetrieve a list of verified domains for a particular account.POST/messaging/v1/domainverification/updateUpdate a record in From Address Management.POST/messaging/v1/domainverification/bulk/insertQueue a bulk insert to the From Address Management table using either an array of email addresses or a data extension and column reference.
Mobile Connect is adding a ContactKey string for AMPscript. This will simplify the SMS personnalisation through your data extensions, and other data modeling elements.The %%ContactKey%% ampscript system variable
Note: it supports for both Contact Key & Subscriber Key. Discover more about the ContactKeyAMPscript feature here
Send real time messages thanks to the the Chat Messaging API on line and Facebook Messenger.
More about the goup connect triggered messages
You can now connect your company Linkedin account with Advertising Studio, allowing you to push Ads directly to Linkedin. Great for Lead Nurturing!
Discover how Empaua's partnership with The Delta ecosystem empowers your business with exclusive benefits, discounts, and a collaborative hub for innovation and growth. Learn about the unique advantages of joining The Delta, including the upcoming Delta Campus in Berlin and Cape Town.
This brand refresh marks a significant chapter for Empaua, a step further towards becoming the leading Salesforce consultancy in Europe, as well as a step closer towards our group company, The Delta.
On this International Day of Charity, we share some touching stories from Lynette, Desmond and Carolina behind their favourite organisations and the profound motivations that drive their commitment to give back.
Unleashing Revenue Operations Excellence with Salesforce: A Perspective from our CEO, Steffi Kromer. Read more about this here.
Holding a substantial 19.8% share of the CRM vendor market, Salesforce is a pioneer in adopting AI capabilities and technologies. A tool that helps companies and small businesses track their customer relationships is Salesforce CRM. AI, on the other hand, uses data to make smart predictions and automate tasks.
Ally is a term that gets used a lot in the LGBTQ+ community. However, being an ally is not just a buzzword, it is a commitment that goes beyond a single month of celebration. As we mark PRIDE Month, let's dive deeper into what it means to be an ally and how to show meaningful support for the LGBTQ+ community.