Customer Story

Social-Bee is a German social business/enterprise that operates in Munich and Stuttgart mixing social responsibility with entrepreneurship to make the world a little better. Their goal is to integrate refugees and migrants into the German labour market and hence into German society. In essence, Social Bee has developed the idea of a ‘nonprofit temping agency’. They employ refugees and asylum-seekers, hiring them out for temporary work to partner companies. All income generated is used to support their salaries and provide additional training, such as language support. The ultimate aim is that the temporary worker transfers over to the partner company as a permanent employee.

Social-Bee was facing the challenge to make their internal CRM system scalable, ensuring that they could match all the potential candidates to relevant jobs in a timely and reasonable manner. To deliver this, our EMPAUA experts suggested a complete Salesforce CRM system integrated into their business operations.

A key requirement was to match all jobs and candidates based on local proximity, requiring a Google Maps component, and we needed to ensure that there was an accurate migration of data from their previous CRM system and the project had to be delivered on time as the licences for that CRM system expired.

Using Sales Cloud’s efficient tools and extensions, Social-Bee was able to finally comprehend and visualise their customer funnel: from getting leads (companies and job seekers) into the pipeline to converting them into either job opportunities or candidates.

Our experts designed customised objects to match all jobs and their ideal candidates, including a mapping component, as one of Social Bee’s basic filter criterion is matching candidates to a job that is close by (and vice versa). Integration with Gmail and the Google Business suite was also important to Social Bee to keep emails and calendars aligned and automatically synchronised.

Finally, we integrated their Newsletter-Tool called Mailchimp, to connect Salesforce to their email marketing solution.

Since EMPAUA implemented Salesforce for Social-Bee, the social company has been able to improve their business and sales operations. All their Sales processes for recruitment of both candidates and partner companies are faster and more efficient, considerably reducing the work-time for users.

Automation was key within the whole implementation process, and now their business operations include an automated matching tool as well as an automated calculator to determine business profit margins. The Social-Bee recruiting team documents all job interviews now completely in Salesforce which means that instead of writing up to three pages on paper before entering the information into their database they now save valuable time, money and hassle.

Also, the sales team is thrilled, especially by smart E-mail templates. “All in all, it is a big boost in cross-team collaboration, and we are all very grateful for this pro bono support - it will surely help us to get even more refugees into employment and supporting companies in integrating them”, said Jessica Schallock, Head of Marketing at Social-Bee.