Customer Success Study: SecondHome

SecondHome

SALESFORCE CLOUD

Marketing Automation with Pardot

INDUSTRY

INDUSTRIE

Co-working

PROJECT OUTCOME

PROJEKTERGEBNIS

Smooth Customer Journeys Increase in Workspace Tours Booked
CONTACT USKONTAKT UNS
EMPAUA have made a significant difference to our business. We've almost doubled the number of tours
Ashleigh Campbell, Salesforce and Systems Project Manager

About Company

Über das Unternehmen

Second Home is a cultural workspace bringing together entrepreneurs, artists, creatives and thinkers. Founded in 2014, Second Home is on a mission to support creativity and entrepreneurship in cities around the world. Housing some of the most exciting startups, the workplace carefully picks its members from a diverse range of disciplines from fashion to technology, art to design.

Challenge

Herausforderung

Second Home was utilising a basic Mailchimp setup and needed a more sophisticated, more intuitive platform to map out leads and prospects. Opting to go with Pardot, they were new to the tool, required to be trained, so that they could be self-sufficient with the device. Second Home initially engaged EMPAUA for some knowledge training sessions for their Pardot instance. As the company grew, they wanted to get more out of their Pardot by running more complex customer journeys on their site booking platform and integrating automation to relieve pressures from Admins. Second Home then needed some support to become GDPR compliant for EU laws which came into effect on May 2018.

Solution

Lösung

EMPAUA conducted Pardot training of the Admins and Marketing teams at Second Home to help them get the most out of the platform. This knowledge transfer would allow the company to be self-sufficient with their Pardot instance. Working alongside the tech team for website integration, EMPAUA also aided Second Home in the organisation and implementation of customer journeys. Our team implemented a tour scheduling solution for prospects and visitors of Second Home using engagement studio and automation rules. EMPAUA then worked on a solution enabling Second Home to be compliant for GDPR.

Results

Ergebnisse

Second Home is now able to handle their Pardot instance themselves and has automated journeys for bookings at their sites in London. Rather than having to correspond with potential tenants on an individual basis in emails, Second Home is now able to reach their customers more efficiently through Pardot. Three months after the launch of the automated tour scheduler, the number of tours scheduled increased from 42% to 78%. Second Home is now also GDPR compliant, while still being able to reach their customers in the right place at the right time.
36%
increase in tours scheduled
"EMPAUA have made a significant difference to our business. We've almost doubled the number of tours that have come through the doors here at SecondHome as a result of their efficiency and ability to train us on using Pardot in a meaningful and fun way. We love working with them and can't wait to get cracking with some more projects later this year!"
Ashleigh Campbell, Salesforce and Systems Project Manager

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