"EMPAUA have made a significant difference to our business, almost doubling the number of tours."

Ashleigh Campbell, Systems Project Manager

Second Home
"EMPAUA have made a significant difference to our business, almost doubling the number of tours."

Ashleigh Campbell, Systems Project Manager

Salesforce Cloud

Pardot

Industry

Co-Working

Project Outcome

Smooth Customer Journeys
Increase in Workspace Tours Booked

About Company

Second Home is a cultural workspace bringing together entrepreneurs, artists, creatives and thinkers. Founded in 2014, Second Home is on a mission to support creativity and entrepreneurship in cities around the world. Housing some of the most exciting startups, the workplace carefully picks its members from a diverse range of disciplines from fashion to technology, art to design.

Challenge

Second Home were utilising a basic Mailchimp setup and needed a more sophisticated more intuitive platform to map out leads and prospects. Opting to go with Pardot, they were new to the tool, needed to be trained, so that they could self sufficient with the tool. Second Home originally engaged EMPAUA for some knowledge training sessions for their Pardot instance. As the company grew, they wanted to get more out of their Pardot by running more complex customer journeys on their site booking platform and integrating automation to relieve pressures from Admins.

Second Home then needed some support to become GDPR compliant for EU laws which came into effect in May 2018.

Solution

EMPAUA conducted Pardot training of the Admins and Marketing teams at Second Home to help them get the most out of the platform. This knowledge transfer would allow the company to be self sufficient with their Pardot instance. Working alongside the tech team for website integration, EMPAUA also aided Second Home in the organisation and implementation of customer journeys.

Our team implemented a tour scheduling solution for prospects and visitors of Second Home using engagement studio and automation rules.

EMPAUA then worked on a solution enabling Second Home to be compliant for GDPR.

Results

Second Home are now able to handle their Pardot instance themselves and have automated journeys for bookings at their sites in London. Rather than having to correspond with potential tenants on an individual basis in emails, Second Home are now able to reach their customers more efficiently through Pardot. 3 months after the launch of the automated tour scheduler, the number of tours scheduled increased from 42% to 78%. Second Home are now also GDPR compliant, while still being able to reach their customers in the right place at the right time.

Salesforce Cloud

Pardot

Industry

Co-Working

Project Outcome

Smooth Customer Journeys
Increase in Workspace Tours Booked

36%

Increase in tours scheduled

"Jess and the team at EMPAUA have made a significant difference to our business. We've almost doubled the number of tours that have come through the doors here at SecondHome as a result of their efficiency and ability to train us on using Pardot in a meaningful and fun way."

Ashleigh Campbell - Systems Project Manager @ Second Home

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