Customer Sucess Story: Lengoo

Lengoo

SALESFORCE CLOUD

Sales Cloud

INDUSTRY

INDUSTRIE

Professional services. Business services

PROJECT OUTCOME

PROJEKTERGEBNIS

Customer equipped with a strong Salesforce Setup including a custom email marketing automation tool and successfully deprecated previous CRM tool.
CONTACT USKONTAKT UNS
“We enjoyed the high level of flexibility, agility, and proactive knowledge sharing of EMPAUA.”
Alexander Gigga, Co-founder and CMO of Lengoo

About Company

Über das Unternehmen

Lengoo is a Berlin-based language tech company active in the field of language translation. The company innovates AI technology that disrupts the way enterprises tackle multilingual challenges. Connecting custom-trained neural machine translation models with highly skilled translators, Lengoo dramatically reduces the cost for translation and cuts go-to-market times. Founded in 2014, the company today serves some of Europe’s biggest enterprises, such as Sunrise, Sixt, Michelin, or 1&1.

Challenge

Herausforderung

After an MVP Sales Cloud setup (holistic setup of Salesforce to set up the most important and value-added processes), Lengoo was immediately looking for ways to streamline their process and leverage the power of the Salesforce platform. With their seemingly unlimited growth potential, they wanted to expand their reach as far and wide as possible, while keeping their quality of marketing touchpoints high. They were also still dependent on their legacy CRM, AgileCRM, with some features and data not yet set-up in or migrated to Salesforce. Lastly, they were looking to have someone in-house take administrative control of their new CRM, supporting users on a day-to-day basis and extending existing functionality.

Solution

Lösung

EMPAUA and Lengoo set out to define and prioritize a list of requirements, combining EMPAUA’s Salesforce best practices knowledge with Lengoo’s unique needs and processes. EMPAUA developed a scalable process to automate email campaigns for multiple regions and campaigns while respecting GDPR. Sales and marketing processes were tied to Email and Task logging in Salesforce, to drive user adoption. AgileCRM sales features and data were migrated to Salesforce. Lastly, EMPAUA delivered a series of admin training sessions to the Lengoo administrators.

Results

Ergebnisse

Lengoo can work faster and target more potential customers with their new tool, leading to increased Lead conversion rate. Campaigns give Lengoo the ability to measure the efficacy of certain campaigns over others and adapt quicker than ever before. Lengoo is also able to get deeper insights into how users are interacting with different customers, thanks to email/task logging built right into the Lead page. Lengoo is self-sufficient today and able to administer their organization, equipped with the knowledge of not only Salesforce core, but also the custom-built features introduced by EMPAUA.
Increased
Lead conversion rate
“We enjoyed the high level of flexibility, agility, and proactive knowledge sharing of EMPAUA.”
Alexander Gigga, Co-founder and CMO of Lengoo

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