Audioboom is a podcasting platform and end-to-end solution for hosting, distributing and monetising online content. Launched in 2013, Audioboom’s platform is used by more than 4,000 broadcasters, content creators and podcasters around the world including several of the world’s Top 10 independent podcasts, and major partners such as Formula One Group, Associated Press, The Spectator and many more , receiving over millions of listens per month.
Audioboom needed a strong platform that would bridge advertisers with podcasters and marketing agencies. Previously, Sales processes were conducted from a collection of spreadsheets, shared documents and paper files, and advertising space was sold on an individual basis. With only a limited view of the Sales pipeline, and offices in the US, UK, India and Australia all needing to add and access data, reporting was limited and the data was challenging to maintain.
Finally, the finance team’s process was heavily manual and quite slow, needing multiple checks and reviews to confirm the exact circumstances of each sale from each individual order.
EMPAUA implemented a structured Sales Cloud solution in less than 45 days, without any interruption to business. The solution would enable the Sales team to book slots of advertising using the accounts, opportunities and a single page where sales team can book multiple slots under their opportunities. This allows the company to closely monitor the number of advertising slots available in podcasts, and for the company to book slots well in advance, enabling the team to plan and prioritise effectively. Also, EMPAUA built a functionality to mass create and maintain the slots inventory of each podcaster.
For the podcaster-facing side, EMPAUA created a portal, allowing podcasters to login and check the slots where they need to perform and advertise , and once done confirm the minute where the ad was performed.
And for the Finance team, EMPAUA created an integration with their billing system which automatically creates all the invoices each broadcast month in Salesforce and these are passed into the billing platform ready to be send to the advertisers and channels.
A customised Salesforce implementation has streamlined Audioboom’s processes. Moving from Excel to Salesforce, the time taken for Sales journey has been reduced. From scoping out potential advertisement to provisioning slots, the cycle is much shorter with previous manual steps now automated. Previously manual steps have been automated, which has drastically increased the productivity and reduced the stress levels of the Audioboom team. It has also helped streamline payments, and improve communication and relationships with partners and agencies. The portal allows for advertisers and podcasters to login and manage their advertising slots themselves almost autonomously, freeing the Sales team from managing each case by case. And finance team automated his process from creating all invoices manually into an auto-generated automation that reduced a days job into a few hours.
Finally, the native Salesforce functionality – with a few tweaks and some training from EMPAUA – has allowed the team to track interactions and sales much more effectively, deliver information where it’s needed, and improve businesses across the board.
to implement end to end Sales cloud solution.
"The reasons companies hang on to their old processes sometimes relate to attachment to the past or fear for the future. With the help of EMPAUA, neither is a problem, and we can embark on our new way of working better prepared, with everything we need where we need it. That in itself is a joy...”
Lance Paterson, VP Research
"The high speed creation of our MarketingCloud Excellence Center would have been impossible without EMPAUA.“Learn More
“A challenging project of this scale and complexity never felt like a hassle with EMPAUA.”Learn More