Salesforce

Salesforce Features You Didn’t Know You Needed for Your Business Until Now

Salesforce CRM is more than just a customer relationship management tool. With its extensive feature set, it can transform the way you conduct business and help you achieve your goals. Exploring and leveraging these will enable you to unlock new possibilities and grow your business.

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Are You Ready to Make the Switch to Flows?

Go with the Flow! Salesforce is phasing out Process Builder and Workflow Rules and making Flow the all-in-one tool for automation. Are you ready to move your business automation to the next level? 

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The 5 biggest issues clients want to solve with Sales Cloud

Sales Cloud is a powerful tool from Salesforce that is designed to help businesses better manage their sales processes. With Sales Cloud, businesses can automate their sales processes, manage their leads and opportunities, and get real-time insights into their sales performance. 

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Get to Know Salesforce Marketing Cloud Account Engagement (Pardot)

Salesforce renamed Pardot to Marketing Cloud Account Engagement in April 2022 to better reflect its capabilities and user base. This platform is designed to help marketers understand customer interactions and create highly personalized experiences. The new name also reflects the product's depth, which includes marketing automation, email, social media, and analytics tools. Learn more...

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Revolutionise Your Customer Service with the WhatsApp Salesforce Integration

With the WhatsApp Salesforce integration, businesses can take advantage of features such as automated routing and message templates. The integration also allows for integration with AI-powered chatbots, allowing for personalised and automated responses to customer inquiries. Learn more. 

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Why do you want Managed Services for your Salesforce Org?

The need to stay agile and competitive in today's market is greater than ever before. With EMPAUA’s Salesforce Managed Services, you can relax knowing your system is running smoothly and securely.

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Gaining a Competitive Edge: Why Private Equity Firms Should Invest in Salesforce

Kirk Heuser, UK-I Sales Director, has written a fantastic blog post about why private equity firms should invest in Salesforce. Get the inside scoop on why Salesforce is becoming the go-to solution for many private equity firms, and learn how to gain a competitive edge in the industry.

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Small Businesses: Unlock the Power of Customer Relationships with Salesforce CRM

Small and medium businesses are facing a rapidly changing and increasingly digital world, and technology has revolutionised the way small businesses manage their customer relationships. Salesforce for small businesses is a powerful tool that can help you work smarter, not harder.

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Businesses are turning to Service Cloud to take their customer service to the next level. Here are the key reasons why:

Service Cloud helps to improve the employee experience for agents and field service staff, by eliminating repetitive tasks and managing workload. Get started with Service Cloud today and take your customer service to the next level!

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Reaching Your Goals with Salesforce Marketing Cloud: Unlocking the Power of its Tools and Technology

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Sales Cloud Accelerator: How to cut implementation time by up to 75%

The EMPAUA's Sales Cloud Accelerator is a ready-to-install package that helps businesses scale up quickly by reducing implementation time of a sales cloud system by up to 75%. It is designed to be used across teams and is modular and configurable, allowing users to easily turn on and off features and make customizations. With the Sales Cloud Accelerator, businesses can save time and energy when implementing a new sales cloud system and take their growth to the next level.

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3 Steps To Drive Data Transformation with Tableau

Now is a critical time for businesses to develop a practical approach to making decisions more data and insight-driven. In this article, we show you the 3 Steps To Driving Data Transformation with Tableau and how this powerful tool and Salesforce can unleash the full power of your data. 

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What is Salesforce Managed Services?

You’ve just spent loads of money customising Salesforce to meet your specific business needs, and now your Account Executive is presenting you with the idea of “Managed Services”. What is Salesforce Managed Services, and why do you need it if your project was built and delivered properly?

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Salesforce Technical Health Analysis: A deep overview

Performing a Salesforce Technical Health Analysis is an important best practice to ensure you are getting the most out of your CRM investment. Bringing your system up to speed with your evolving requirements and Salesforce’s latest features is fundamental for business success.

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Are you ignoring your Release Update prep?

Some things will happen whether you prepare for them or not, so what’s the big deal if we just ignore our Release Update prep, and what is there to do, anyway?

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3 compelling reasons private equity firms look to Salesforce to power their portfolio companies

Relying on a CRM is a fundamental business decision and intrinsic to strengthening customer relationships. Salesforce is the digital platform that portfolio companies need for objective decision-making. It gives them the advantage of always being one step ahead, even volatile markets.Learn the powerful reasons our UK-based Managing Director, Kirk Heuser, has learned about why private equity firms seek a trusted CRM, like Salesforce.

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Flows, REST API Connect your Salesforce org to an external API using zero lines of code

Luke Toland, a Salesforce Consultant at EMPAUA, teaches you how to Connect your Salesforce org to an external API using zero lines of code. Use declarative tools and OpenAPI specifications to describe the external API functionality, and External Services creates invocable actions within Salesforce Flow that interact with the external API source.

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Changes You Must Know about Workflow Rules and Process Builder in 2022

Did you know about the phasing out of Process Builder and Workflow Rules, to make Flow the all-in-one tool for automation? No worries! In this document, we explain what is happening, what to do and how to do it.

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3 Steps to Follow for a Successful Salesforce Implementation Process

Check out what our Salesforce specialist recommends to our customers before diving into a Salesforce Implementation. This exercise lets you realise why Salesforce is the best choice for your business. 

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4 learnings for a hypergrowth company to maximise Salesforce

After +7 years in implementing Salesforce in fast scaling ventures, Alexander Charles, COO at EMPAUA, has four key learnings on how to get this right and do this most cost effectively. Read on:

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Why Private Equity firms seek a trusted CRM for their portfolio companies? 3 powerful reasons:

Learn why Private Equity firms seek a trusted CRM, like Salesforce, for their portfolio companies with Kirk Heuser, Managing Director and Sales Lead at our office in the UK. Here are his three powerful reasons:

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Why API names matter, and why you should name them appropriately

In this post, we go over an edge case that exemplifies why API names in Salesforce matter and what can happen if they are not properly used. Hint: it can easily block your deployments.

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Boosting connections with Aircall

Still entering manual notes after phone calls? Our partner Aircall offers the best solution for cloud telephony with Salesforce. We can advise you on the best setup and strategy. Want to know more? Read this article and start your free trial and reach out to us for more support.

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Log4j2 Vulnerability and how it affected Salesforce

You may have heard about the Log4j2 vulnerability that has been resolved recently for the Salesforce products. To better understand the severity of this issue, It is suggested that this vulnerability has impacted almost 1 million exploits. 

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Get Ready for Multi Factor Authentication (MFA)

According to Salesforce, MFA is going to take effect on February 1, 2022. It will be required for all single-sign-on SSO logins and logins through the user interface, and you can turn it on directly in your Salesforce products or use your SSO provider’s MFA service. Read more here.

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Intro to Salesforce Functions

Salesforce Functions are code you can run on demand which can be useful for resource intensive processing and automation tasks which you can hand over to functions which can offer an alternative to using Heroku or additional middleware.

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Salesforce News Review: State of Marketing Report 2021

Eighty-four percent of marketers surveyed in our latest State of Marketing report said customer expectations are changing their digital strategies. Read more about this year's State of Marketing Report here.

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EMPAUA’s Partner, Aircall, raises $120M and is now valued above $1B

EMPAUA’s Partner, Aircall, raises $120M and is now valued above $1B. Read more here.

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How to leverage Custom Metadata Types in Salesforce

It’s no secret that custom metadata types (CMDT) has been around for a while, they allow us to create custom metadata and its relationships. Learn more about Custom Metadata Types in Salesforce here.

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Partnership Announcement: EMPAUA & Tableau

Our commitment to delivering excellent service quality and providing smart solutions for our customers is reflected in the partnership Tableau and EMPAUA have started this month.

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Optimising Salesforce Marketing Cloud for B2B marketing

Salesforce Marketing Cloud is a powerful marketing tool right out of the box. But with so much scope for customisation, it can be tailored to better suit your requirements.‘Doesn’t an expert usually handle this?’

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How we deliver our Cloud Expertise?

How to provide a service that is scalable and resilient to the constant challenges of these uncertain times is a complex challenge. Coupled with technological advances and the ever-increasing amounts of data collected by modern business, it becomes a daunting task for any organisation today.

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Warum Sie auf Excel verzichten und zu Salesforce wechseln sollten

In der frühen Phase der Unternehmensgründung ist es leicht mit Excel zu arbeiten, denn schließlich handelt es sich um ein wirtschaftliches Tool, welches bei den meisten Mitarbeitern keine intensive Einarbeitung erfordert.

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Salesforce B2C Solution Technical Architect Certification: designing and delivering multi-cloud solutions to our customers

At EMPAUA, and as a Salesforce Technical Architect, it's our responsibility to help companies achieve this by understanding how their business operates so that we can build innovative solutions to their complex needs.

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Optimising Salesforce for B2B sales

Here’s the thing. Without proper setup, organisation, integrations, automation, ad-ons and know-how, salespeople will often spend ages updating their CRM, without much payoff. This is why you need to optimise your Salesforce instance.

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Why customers pick Salesforce: What should be considered when choosing a CRM

At EMPAUA, our focus is on working with hypergrowth companies and supporting them with their Salesforce implementation. We very regularly collaborate with businesses who are moving from HubSpot to Salesforce or are in the process of considering either HubSpot or Salesforce.

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EMPAUA bringt das Wachstum von Unicorns in Europa voran

In den letzten 6 Jahren konnte EMPAUA eine Erfolgsgeschichte in Bezug auf Mitarbeiter- und Kundenzufriedenheit, Wachstum und Beziehungen zu Salesforce schreiben. Die Erfolgsgeschichten unserer Kunden inspirieren uns wiederum dazu, die Art und Weise, wie wir Unternehmen bei der Skalierung ihrer Geschäftsabläufe unterstützen, weiter zu verbessern.

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EMPAUA is energising the growth of unicorn companies in Europe

We are delighted to report that EMPAUA has contributed to enabling hypergrowth of more than 14 unicorn start-ups in Europe, by implementing smart solutions built on Salesforce. We are proud to have worked with influencing unicorn companies including Cazoo, wefox, N26, Flixbus, Auto1, Babylon Health, Gousto, PPRO, SolarisBank, SumUp and Nutmeg.

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10 Vorteile von Cloud-basierten Systemen wie Salesforce

Angesichts des jüngsten Ausbruchs und der weitreichenden Ausbreitung des Coronavirus befinden wir uns in einer noch nie dagewesenen Zeit, die uns veranlasst, uns an neue Arbeitsumgebungen anzupassen. Dies schließt sowohl die Fernarbeit ein als auch die Virtualisierung von Meetings, die zuvor persönlich durchgeführt wurden.

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10 KPIs, die Sie in der Sales Cloud verfolgen sollten

Die Salesforce-Implementierung ermöglicht es Unternehmen, Echtzeitdaten zu analysieren und klügere Entscheidungen zu treffen – und die Verfolgung Ihrer Vertriebsdaten in der Sales Cloud kann Sie zum Erfolg führen.

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Pardot: Das Marketing-Automatisierungstool, das Sie benötigen, um von zuhause zu arbeiten

Seit dem ersten Lockdown im Frühjahr diesen Jahres waren viele Unternehmen gezwungen, Lösungen zu finden, die sowohl die Vertriebs- als auch die Betriebsaktivitäten aufrechterhalten und es den Mitarbeitern ermöglichen, ihre Arbeit fortzusetzen und mit Kollegen aus der Ferne zusammenzuarbeiten.

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Salesforce Einstein revolution: +80 million predictions per day

Since 2016, Salesforce Einstein has served hundreds of businesses as an artificial intelligence platform to power the predictions of all the company's cloud-hosted products. Read more...

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Why build Territory Planning into Salesforce

If your company has plans to expand to other locations, either within or outside the country, effective planning of sales and operations in those territories is key. Read more here.

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Why your business needs a 360° customer view

Data is a company's most valuable resource. Companies that create exceptional customer experiences make a big difference compared to their competitors. According to McKinsey, companies that invest their resources with a focus on their customers' experience achieve revenue gains of 5 to 10 per cent and reduce costs by 15 to 25 per cent. Read more...

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Making Custom Screen Flows Feel Like Salesforce

Salesforce is pushing this forward, with the Winter 20 release comes the pilot of a much better screen builder within Flow, pushing us closer to being able to build screens that look closer to those that Salesforce provides.

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Nachhaltigkeit und Digitalisierung: Wie passt beides zusammen?

Kann die Digitalisierung ein umweltfreundlicher Prozess sein? Es besteht kein Zweifel, dass 2020 bisher ein schwieriges Jahr für alle war. Unternehmen haben erkannt, dass es in diesen unsicheren Zeiten neue Ansätze zur erfolgreichen Implementierung ihres Geschäftsmodells gibt, insbesondere bezüglich Aspekten der Digitalisierung und Nachhaltigkeit.

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What CRM means and how to implement it correctly

Implementing a CRM system can present incredible value for your business. Here are 5 telltale signs that your company could benefit from Salesforce Implementation.

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It’s time to review the Salesforce Winter ’21 Release Notes

If you’re already using Salesforce, you’ll know that the #1 CRM platform constantly updates its tools. It’s time to review the Salesforce Winter ’21 Release Notes, shall we?

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How to create simple actions to solve gaps in Flow and Salesforce

Deep dive into some great examples of where the reasons you should involve code in your flow s helpful, what they provide, and how they are designed to be flexible.

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EMPAUA and Accounting Seed established a new partnership for the European market

EMPAUA is officially one of the four partners that the big financial company is bringing on for the EMEA market.

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Sustainability and digitisation: How do they live together?

Can digitisation be a green process? There is no doubt that 2020 has been hard for everyone. Companies have realised that, in these uncertain times, there are new approaches to successfully implementing their business model, especially on issues of digitisation and sustainability.

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Extend flows while keeping them admin configurable using code

A configuration lead approach means quick turnaround and admin maintainability, since Salesforce has done a lot of the initial legwork for you. ‍Lightning has and continues to push this approach forward – allowing even more customisation to pages and UI.

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EMPAUA's Technology Partnerships

The high quality of our technology partnerships helps us to take your business to the next level. These are just some of our partnerships, as we're working to close new agreements to ensure that your Salesforce implementation is successful and as seamless as possible.

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Salesforce latest innovations: Summer ’20 Release Notes

The Summer '20 Release Notes is a complete guide to all-new products and features of Salesforce that will help you make decisions to improve your business.

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Pardot: 4 use cases to improve remote working

Still not convinced if Pardot the right solution for you? Here are four use cases of remote working and how Pardot can help achieve your goals.

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How to enhance efficiency within your Sales team

Is your sales team efficient? With Salesforce you can have a 360° view of your business together with the functionality to create dashboards and reports that allow you to check out your KPIs in real-time.

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User adoption: how to follow up your Salesforce implementation

Why is user adoption such a big challenge for companies today? You have to make sure that all new users of Salesforce not only know how to navigate the system, but that they actually use it.

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EMPAUA is proud to introduce our first Salesforce Cloud Futura Solution Engineer in DACH: Stefan Dittrich

This is the first time that we’ve had one of our Sales Managers at EMPAUA join the Salesforce Cloud Futura Solution Engineer program from our DACH offices, and we couldn’t be more excited and happy for Stefan Dittrich’s achievements.

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Why Salesforce Certifications matter

If you are a Salesforce Admin or are looking to transform your career in Salesforce, this is for you!

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JavaScript Best Practices in Lightning Components

JavaScript is the coffee-based (not really) programming language that forms one of the three fundamental magics underpinning all the websites we use daily and is responsible for the web revolution that has made things like Salesforce such an integral part of how we do business and lead our lives.

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EMPAUA surpassed 200 Salesforce Certifications

Our team is composed of a significant number of highly qualified certified professionals and in total, we have more than 200 Salesforce Certifications.

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Is this the moment to push your Digital Transformation?

The COVID-19 crisis has forced many companies to look into new digital solutions and start their digital transformation plans earlier than intended. Fortunately, Salesforce is a powerful solution for managers looking to quickly implement into their organisations and achieve new goals: cloud computing solutions.

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CRM for start-ups: Why is this the moment to introduce change

‍One of the biggest reasons to look at Salesforce is that it enables you to scale your business: by generating more leads; more sales and improving your customer satisfaction. Learn more here.

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Working from home efficiently using cloud computing

We recommend that you pay close attention to the enormous benefits that cloud computing and Salesforce brings to remote working and in managing a company's operations faster and more efficiently.

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Why cloud computing enables collaboration for remote working

‍Cloud-based systems like Salesforce allow your company to organise all your data effectively, while also bringing a strong user experience and additional benefits that result in levelling-up your competitive advantage.

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