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Unleashing Revenue Operations Excellence with Salesforce: A Business Perspective from our CEO

Unleashing Revenue Operations Excellence with Salesforce: A Perspective from our CEO, Steffi Kromer. Read more about this here.

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Maximizing ROI with Salesforce and AI: Cost Reduction and Revenue Growth

Holding a substantial 19.8% share of the CRM vendor market, Salesforce is a pioneer in adopting AI capabilities and technologies. A tool that helps companies and small businesses track their customer relationships is Salesforce CRM. AI, on the other hand, uses data to make smart predictions and automate tasks.

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Unleashing Innovation with Salesforce’s Low-Code Development Platform

In this blog post, we'll explore the capabilities and benefits of Salesforce's low-code platform and how it empowers organisations to drive innovation, accelerate app development, and streamline processes.

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Salesforce Features You Didn’t Know You Needed for Your Business Until Now

Salesforce CRM is more than just a customer relationship management tool. With its extensive feature set, it can transform the way you conduct business and help you achieve your goals. Exploring and leveraging these will enable you to unlock new possibilities and grow your business.

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Are You Ready to Make the Switch to Flows?

Go with the Flow! Salesforce is phasing out Process Builder and Workflow Rules and making Flow the all-in-one tool for automation. Are you ready to move your business automation to the next level? 

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Get to Know Salesforce Marketing Cloud Account Engagement (Pardot)

Salesforce renamed Pardot to Marketing Cloud Account Engagement in April 2022 to better reflect its capabilities and user base. This platform is designed to help marketers understand customer interactions and create highly personalized experiences. The new name also reflects the product's depth, which includes marketing automation, email, social media, and analytics tools. Learn more...

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Revolutionise Your Customer Service with the WhatsApp Salesforce Integration

With the WhatsApp Salesforce integration, businesses can take advantage of features such as automated routing and message templates. The integration also allows for integration with AI-powered chatbots, allowing for personalised and automated responses to customer inquiries. Learn more. 

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Why do you want Managed Services for your Salesforce Org?

The need to stay agile and competitive in today's market is greater than ever before. With EMPAUA’s Salesforce Managed Services, you can relax knowing your system is running smoothly and securely.

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Businesses are turning to Service Cloud to take their customer service to the next level. Here are the key reasons why:

Service Cloud helps to improve the employee experience for agents and field service staff, by eliminating repetitive tasks and managing workload. Get started with Service Cloud today and take your customer service to the next level!

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Reaching Your Goals with Salesforce Marketing Cloud: Unlocking the Power of its Tools and Technology

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3 Steps To Drive Data Transformation with Tableau

Now is a critical time for businesses to develop a practical approach to making decisions more data and insight-driven. In this article, we show you the 3 Steps To Driving Data Transformation with Tableau and how this powerful tool and Salesforce can unleash the full power of your data. 

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What is Salesforce Managed Services?

You’ve just spent loads of money customising Salesforce to meet your specific business needs, and now your Account Executive is presenting you with the idea of “Managed Services”. What is Salesforce Managed Services, and why do you need it if your project was built and delivered properly?

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Salesforce Technical Health Analysis: A deep overview

Performing a Salesforce Technical Health Analysis is an important best practice to ensure you are getting the most out of your CRM investment. Bringing your system up to speed with your evolving requirements and Salesforce’s latest features is fundamental for business success.

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Are you ignoring your Release Update prep?

Some things will happen whether you prepare for them or not, so what’s the big deal if we just ignore our Release Update prep, and what is there to do, anyway?

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Flows, REST API Connect your Salesforce org to an external API using zero lines of code

Luke Toland, a Salesforce Consultant at EMPAUA, teaches you how to Connect your Salesforce org to an external API using zero lines of code. Use declarative tools and OpenAPI specifications to describe the external API functionality, and External Services creates invocable actions within Salesforce Flow that interact with the external API source.

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Changes You Must Know about Workflow Rules and Process Builder in 2022

Did you know about the phasing out of Process Builder and Workflow Rules, to make Flow the all-in-one tool for automation? No worries! In this document, we explain what is happening, what to do and how to do it.

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3 Steps to Follow for a Successful Salesforce Implementation Process

Check out what our Salesforce specialist recommends to our customers before diving into a Salesforce Implementation. This exercise lets you realise why Salesforce is the best choice for your business. 

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Why API names matter, and why you should name them appropriately

In this post, we go over an edge case that exemplifies why API names in Salesforce matter and what can happen if they are not properly used. Hint: it can easily block your deployments.

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Log4j2 Vulnerability and how it affected Salesforce

You may have heard about the Log4j2 vulnerability that has been resolved recently for the Salesforce products. To better understand the severity of this issue, It is suggested that this vulnerability has impacted almost 1 million exploits. 

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Get Ready for Multi Factor Authentication (MFA)

According to Salesforce, MFA is going to take effect on February 1, 2022. It will be required for all single-sign-on SSO logins and logins through the user interface, and you can turn it on directly in your Salesforce products or use your SSO provider’s MFA service. Read more here.

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How to leverage Custom Metadata Types in Salesforce

It’s no secret that custom metadata types (CMDT) has been around for a while, they allow us to create custom metadata and its relationships. Learn more about Custom Metadata Types in Salesforce here.

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Optimising Salesforce Marketing Cloud for B2B marketing

Salesforce Marketing Cloud is a powerful marketing tool right out of the box. But with so much scope for customisation, it can be tailored to better suit your requirements.‘Doesn’t an expert usually handle this?’

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How we deliver our Cloud Expertise?

How to provide a service that is scalable and resilient to the constant challenges of these uncertain times is a complex challenge. Coupled with technological advances and the ever-increasing amounts of data collected by modern business, it becomes a daunting task for any organisation today.

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Salesforce B2C Solution Technical Architect Certification: designing and delivering multi-cloud solutions to our customers

At EMPAUA, and as a Salesforce Technical Architect, it's our responsibility to help companies achieve this by understanding how their business operates so that we can build innovative solutions to their complex needs.

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Optimising Salesforce for B2B sales

Here’s the thing. Without proper setup, organisation, integrations, automation, ad-ons and know-how, salespeople will often spend ages updating their CRM, without much payoff. This is why you need to optimise your Salesforce instance.

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10 Vorteile von Cloud-basierten Systemen wie Salesforce

Angesichts des jüngsten Ausbruchs und der weitreichenden Ausbreitung des Coronavirus befinden wir uns in einer noch nie dagewesenen Zeit, die uns veranlasst, uns an neue Arbeitsumgebungen anzupassen. Dies schließt sowohl die Fernarbeit ein als auch die Virtualisierung von Meetings, die zuvor persönlich durchgeführt wurden.

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10 KPIs, die Sie in der Sales Cloud verfolgen sollten

Die Salesforce-Implementierung ermöglicht es Unternehmen, Echtzeitdaten zu analysieren und klügere Entscheidungen zu treffen – und die Verfolgung Ihrer Vertriebsdaten in der Sales Cloud kann Sie zum Erfolg führen.

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Pardot: Das Marketing-Automatisierungstool, das Sie benötigen, um von zuhause zu arbeiten

Seit dem ersten Lockdown im Frühjahr diesen Jahres waren viele Unternehmen gezwungen, Lösungen zu finden, die sowohl die Vertriebs- als auch die Betriebsaktivitäten aufrechterhalten und es den Mitarbeitern ermöglichen, ihre Arbeit fortzusetzen und mit Kollegen aus der Ferne zusammenzuarbeiten.

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Why build Territory Planning into Salesforce

If your company has plans to expand to other locations, either within or outside the country, effective planning of sales and operations in those territories is key. Read more here.

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Making Custom Screen Flows Feel Like Salesforce

Salesforce is pushing this forward, with the Winter 20 release comes the pilot of a much better screen builder within Flow, pushing us closer to being able to build screens that look closer to those that Salesforce provides.

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User adoption: how to follow up your Salesforce implementation

Why is user adoption such a big challenge for companies today? You have to make sure that all new users of Salesforce not only know how to navigate the system, but that they actually use it.

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Why Salesforce Certifications matter

If you are a Salesforce Admin or are looking to transform your career in Salesforce, this is for you!

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JavaScript Best Practices in Lightning Components

JavaScript is the coffee-based (not really) programming language that forms one of the three fundamental magics underpinning all the websites we use daily and is responsible for the web revolution that has made things like Salesforce such an integral part of how we do business and lead our lives.

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